Theo Doci

For homeowners & the people who build for them

Build something beautiful.
The smart way.

The kitchen you've been imagining. The remodel done right. The business in the trades you know you can build. I'll show you how it really gets done.

Planning a remodel? Talk to Theo Get the free checklist
Theo Doci in a black suit, leaning against a drafting table covered in floor plans, in an architecture library lined with books
A black modern house lit up at dusk, with a long pool and fountains in front
Pool at dusk

Where are you building?

Selected work

Kitchen with a backlit, stepped white marble island, a full-height marble backsplash, oak cabinetry and two wall ovens
Kitchen
Open living room and kitchen under a wood-plank ceiling
Living & kitchen
Luxury living room with marble, low sofas and glass walls opening to palms
Living
Long kitchen with floor-to-ceiling oak cabinetry and built-in ovens, a white waterfall island with a cooktop and steel hood, and a glass door to the garden
Galley kitchen

Why listen to me

In 2023 I bought my dad's kitchen business. Three years later it's a $10M company. The key was fixing how homeowners and trade pros source materials. Now I'm showing how, in public.

  1. 2017Started in the business.
  2. MiamiBuilt RedesignHub.
  3. ~2021Back to the Bay Area.
  4. 2023Bought my dad's business. +30% revenue in year one.
  5. 2025A second showroom in Palo Alto, through a merger.
  6. Today$10M. Showrooms in Palo Alto and Santa Barbara.

What I post about

Latest videos

New videos every day. Watch them where they live.

Planning a remodel?

Tell me about the project. I read every one.

The kitchen. The bath. The business.
It starts with a plan.

A free remodel checklist and a live webinar are coming soon. Leave your email and you'll hear first.